Japan's Taiyaki is now global

November 01, 2023

🐟 The Iconic Fish-Shaped Dessert Is Swimming Across Borders!
Once a hidden treasure of Japanese street food culture, Taiyaki — the golden, fish-shaped cake filled with sweet goodness — is now making waves around the world.

What’s inside this delightful bite?
🍓 Sweet red bean paste (classic favorite)
🍫 Melty chocolate for the bold
🍦 Soft vanilla cream for the smooth seekers
🍯 And new global twists like caramel, fruit jam, and even matcha!

Each Taiyaki is baked to perfection — crispy on the outside, soft and warm on the inside. It’s not just a dessert, it’s a nostalgic experience wrapped in golden layers of flavor.

Why the World Loves Taiyaki:
• Unique shape, unforgettable taste
• A perfect on-the-go snack
• Both traditional and open to innovation

🌍 From Tokyo to Toronto, from Seoul to Sydney — Taiyaki is no longer a secret. It’s a global favorite!

Kenan ZALOĞLU

Kenan Zaloğlu, ChocoWorld’s Brand Director, leads the brand’s global promotion and strategic positioning. Combining brand communication with strong visual narratives and strategic approaches based on consumer insights, Kenan contributes to ChocoWorld achieving sustainable growth in the market with its innovative products. With his international experience in the food and retail sectors, he leads projects that strengthen the brand’s value proposition.